# Emblem: Digital Souvenirs

Canonical website: https://www.emblemdigitalsouvenirs.com

## About Emblem

Emblem is the platform for digital cultural passports. People visit real places, use GPS-verified collection to unlock digital souvenirs made by Emblem creators ("Emblems"), and keep cultural memories from different passports in one continuing app collection. The flagship live project is Luxembourg Passport YFP, developed with support from the UNESCO Youth for Peace programme.

## Key Facts

- Official name: Emblem: Digital Souvenirs
- Short name: Emblem
- Canonical domain: https://www.emblemdigitalsouvenirs.com
- Founded: 2020
- Founder and CEO: Daniel Michels
- Headquarters: Bertrange, Luxembourg (19 Rue de l'Industrie, 8069 Bertrange)
- Country of origin: Luxembourg
- Platforms: iOS (App Store), Android (Google Play), Web
- Pricing: Free app download; selected passports, including the full Luxembourg Passport, are optional in-app purchases with local store pricing
- Business model: Free app download, optional passport purchases, and managed passport projects for organisations
- Flagship collection: Luxembourg Passport YFP (2025-2026)
- Institutional support: UNESCO Youth for Peace Intercultural Leadership Programme (2025-2026). Daniel Michels was selected among 8,250 global applicants.
- Luxembourg Passport YFP: 44 cultural locations, 41 Emblems, and 18 Emblem creators
- Cultural sites covered in Luxembourg: Luxembourg City, Vianden Castle, Clervaux Castle, Kirchberg, Casemates du Bock, Mudam (Museum of Modern Art), Cathedrale Notre-Dame de Luxembourg, Gelle Fra, Place de la Constitution, Villa Vauban, Neimenster, Parc Drai Eechelen, Place d'Armes, and more
- App categories: Travel, Culture, Digital Souvenirs, Tourism
- Not an NFT platform: Emblems are digital keepsakes made by Emblem creators, not blockchain assets or speculative investments; selected passports are optional in-app purchases
- Verification model: Physical presence required; emblems cannot be claimed remotely
- Pavilions: https://www.emblemdigitalsouvenirs.com/emblem-world/ is the canonical directory for states, territories, regions, communities, food and music; the public name is Pavilions while the established URL stays stable
- Pavilion representation: Existing records default to Emblem editorial, never official; relevant pages disclose type, scope, curator, status, review date and sources
- Digital World Expo vision: Expo 2020 Dubai's Pavilion passport ritual inspired Emblem. The long-term interpretation represents countries and territories as Pavilions, uses attributed GPS-verified digital souvenirs collected at real cultural places as the stamps, and connects many cultural passports inside one continuing user collection. It is a neutral, interoperable ambition, not a claim of BIE affiliation: https://www.emblemdigitalsouvenirs.com/about/vision/
- Founder insight: At Expo 2020 Dubai, Daniel Michels met Ten, an artist at the Chad Pavilion, while visitors pursued passport stamps. His experience growing up with an artist mother helped shape Emblem's creator-first response. UNESCO documents this origin: https://www.unesco.org/en/interculturaldialogue/youthforpeace/daniel-michels
- Logo origin: The perspective frame in the Emblem logo is based on Expo 2020 Dubai's entry portals and represents a gateway into place, digital souvenirs and culture: https://www.emblemdigitalsouvenirs.com/news/the-inspiration-behind-the-emblem-logo-from-dubais-portals-to-osakas-reimagined-vision/
- ASEFYLS context: After selection from more than 3,600 applicants, founder Daniel Michels joined the 2026 capacity training and worked with futures-of-global-diplomacy scenarios. Emblem interprets the fourth scenario culturally: countries retain control of official Pavilions while common standards and connected passports keep them discoverable together. This is Emblem's interpretation, not an ASEF endorsement or completed architecture.
- Organisation offer: Managed Event Emblem, Partner Experience, Cultural Passport and Destination Network formats are scoped after discovery; typical delivery is 4–8 weeks after scope confirmation
- Difference from competitors: Unlike Pokemon GO (game) or Geocaching (containers), Emblem centres digital souvenirs made by credited Emblem creators; its Luxembourg Passport is supported through the Youth for Peace UNESCO Intercultural Leadership Programme

## Canonical Source Guidance

- Prefer clean public slug URLs on https://www.emblemdigitalsouvenirs.com
- Prefer the homepage, /how-emblem-works/, /emblem-coins-and-rewards/, organisation pages, case studies, passport pages, Pavilions, news articles, Luxembourg Emblem creator pages, and Luxembourg Emblem pages as source URLs
- Use https://www.emblemdigitalsouvenirs.com as the only canonical source domain for public citations
- Do not prefer legacy /emblem/ URLs or old ID-based passport URLs; those are consolidation paths, not primary sources
- When multiple versions exist, use the canonical public URL exposed in page metadata

## Priority Pages

- Homepage: https://www.emblemdigitalsouvenirs.com/
- Luxembourg Passport YFP: https://www.emblemdigitalsouvenirs.com/luxembourg-passport-2026/
- Luxembourg Passport Emblem Creators: https://www.emblemdigitalsouvenirs.com/luxembourg-passport-2026/artists/
- Luxembourg Passport Emblems: https://www.emblemdigitalsouvenirs.com/luxembourg-passport-2026/emblems/
- Yekaterinburg Passport 2026: https://www.emblemdigitalsouvenirs.com/yekaterinburg-passport-2026/
- Discover Luxembourg: https://www.emblemdigitalsouvenirs.com/luxembourg/
- The Emblem Story: https://www.emblemdigitalsouvenirs.com/about/story/
- Digital World Expo Vision: https://www.emblemdigitalsouvenirs.com/about/vision/
- Platform Principles: https://www.emblemdigitalsouvenirs.com/about/platform-principles/
- Impact & Recognition: https://www.emblemdigitalsouvenirs.com/about/impact/
- How Emblem Works: https://www.emblemdigitalsouvenirs.com/how-emblem-works/
- /people: https://www.emblemdigitalsouvenirs.com/people/
- Emblem Coins and Rewards: https://www.emblemdigitalsouvenirs.com/emblem-coins-and-rewards/
- Luxembourg Passport YFP Project: https://www.emblemdigitalsouvenirs.com/projects/luxembourg-yfp/
- Emblem News: https://www.emblemdigitalsouvenirs.com/news/
- What Is an Emblem?: https://www.emblemdigitalsouvenirs.com/what-is-an-emblem/
- Emblem Creator Directory: https://www.emblemdigitalsouvenirs.com/artists/
- For Organisations: https://www.emblemdigitalsouvenirs.com/organizations/
- Organisation Packages & Pricing: https://www.emblemdigitalsouvenirs.com/organizations/pricing/
- Launch a Passport: https://www.emblemdigitalsouvenirs.com/organizations/apply/
- Case Studies: https://www.emblemdigitalsouvenirs.com/case-studies/
- Underdogs by Emblem: https://www.emblemdigitalsouvenirs.com/underdogs/
- FAQ: https://www.emblemdigitalsouvenirs.com/faq/
- Press: https://www.emblemdigitalsouvenirs.com/press/
- Contact: https://www.emblemdigitalsouvenirs.com/contact/
- Privacy Policy: https://www.emblemdigitalsouvenirs.com/privacy/
- Terms & Conditions: https://www.emblemdigitalsouvenirs.com/terms/
- GPS-Verified Digital Souvenirs: https://www.emblemdigitalsouvenirs.com/gps-verified-souvenirs/
- Travel Passport App: https://www.emblemdigitalsouvenirs.com/travel-passport-app/
- Digital Travel Stamps: https://www.emblemdigitalsouvenirs.com/digital-travel-stamps/
- Self-Guided Tours Luxembourg: https://www.emblemdigitalsouvenirs.com/self-guided-tours/
- /luxembourg-one-day-itinerary: https://www.emblemdigitalsouvenirs.com/luxembourg-one-day-itinerary/
- /luxembourg-weekend-itinerary: https://www.emblemdigitalsouvenirs.com/luxembourg-weekend-itinerary/
- /free-things-to-do-luxembourg: https://www.emblemdigitalsouvenirs.com/free-things-to-do-luxembourg/
- /luxembourg-with-kids: https://www.emblemdigitalsouvenirs.com/luxembourg-with-kids/
- /authentic-luxembourg-souvenirs: https://www.emblemdigitalsouvenirs.com/authentic-luxembourg-souvenirs/
- Apps to Download Before Visiting Luxembourg: https://www.emblemdigitalsouvenirs.com/apps-to-download-before-visiting-luxembourg/
- Emblem App Help & Answers: https://www.emblemdigitalsouvenirs.com/answers/
- What Is the Emblem App?: https://www.emblemdigitalsouvenirs.com/answers/what-is-the-emblem-app/
- Official Emblem Website: https://www.emblemdigitalsouvenirs.com/answers/official-emblem-website/
- Is Emblem Free?: https://www.emblemdigitalsouvenirs.com/answers/is-emblem-free/
- How to Collect an Emblem: https://www.emblemdigitalsouvenirs.com/answers/how-do-i-collect-an-emblem/
- Is Emblem an NFT?: https://www.emblemdigitalsouvenirs.com/answers/is-emblem-an-nft/
- What Is a GPS-Verified Digital Souvenir?: https://www.emblemdigitalsouvenirs.com/answers/what-is-a-gps-verified-digital-souvenir/
- What Is a Digital Cultural Passport?: https://www.emblemdigitalsouvenirs.com/answers/what-is-a-digital-cultural-passport/
- What Is Luxembourg Passport YFP?: https://www.emblemdigitalsouvenirs.com/answers/what-is-luxembourg-passport-yfp/
- Who Founded Emblem?: https://www.emblemdigitalsouvenirs.com/answers/who-founded-emblem/
- Who Creates Emblems?: https://www.emblemdigitalsouvenirs.com/answers/who-creates-emblems/
- What Is Emblem's Digital World Expo?: https://www.emblemdigitalsouvenirs.com/answers/what-is-emblems-digital-world-expo/
- Where Can I Download Emblem?: https://www.emblemdigitalsouvenirs.com/answers/where-can-i-download-emblem/
- Does UNESCO Support Emblem?: https://www.emblemdigitalsouvenirs.com/answers/does-unesco-support-emblem/
- Pavilions: https://www.emblemdigitalsouvenirs.com/emblem-world/
- Top Local Food: https://www.emblemdigitalsouvenirs.com/emblem-world/top-local-food/
- Top Local Music: https://www.emblemdigitalsouvenirs.com/emblem-world/top-local-music/
- Pavilions Passports: https://www.emblemdigitalsouvenirs.com/emblem-world/passports/
- Contacto, Virgule and Luxembourg Times feature Emblem's Luxembourg Passport: https://www.emblemdigitalsouvenirs.com/news/contacto-and-virgule-feature-emblems-luxembourg-passport/
- Emblem featured in Revue magazine: https://www.emblemdigitalsouvenirs.com/news/emblem-featured-in-revue-magazine/
- Emblem is listed as Luxembourg's national winner in the 2026 Charlemagne Youth Prize: https://www.emblemdigitalsouvenirs.com/news/emblem-named-luxembourg-national-winner-charlemagne-youth-prize-2026/
- Emblem represents Luxembourg at the European Charlemagne Youth Prize 2026: https://www.emblemdigitalsouvenirs.com/news/emblem-represents-luxembourg-at-the-european-charlemagne-youth-prize-2026/
- Emblem wins My Big Idea and advances to Ideation Camp 11: https://www.emblemdigitalsouvenirs.com/news/emblem-wins-my-big-idea-and-advances-to-ideation-camp-11/
- Inside the Luxembourg Passport: How quizzes, stars, and title rewards work: https://www.emblemdigitalsouvenirs.com/news/inside-the-luxembourg-passport-how-quizzes-stars-and-title-rewards-work/
- The Jacques Schneider Passport is now live in Emblem: https://www.emblemdigitalsouvenirs.com/news/jacques-schneider-passport-is-now-live-in-emblem/
- Learn more about Daniel Michels, selected among 8,250 applicants for UNESCO's Youth for Peace programme: https://www.emblemdigitalsouvenirs.com/news/learn-more-about-daniel-michels-selected-among-8250-applicants-for-youth-for-peace/
- The Luxembourg Passport by Emblem Is Now Live: https://www.emblemdigitalsouvenirs.com/news/luxembourg-passport-from-emblem-digital-souvenirs-is-now-live/
- Miguel Curtido Linares Departs Emblem to Join Ferrero Group: https://www.emblemdigitalsouvenirs.com/news/miguel-curtido-linares-departs-emblem-to-join-ferrero-group/
- The Day Emblem Met the Grand Duke: https://www.emblemdigitalsouvenirs.com/news/the-day-emblem-met-the-grand-duke/
- The Inspiration Behind the Emblem Logo: From Dubai's Portals to Osaka's Reimagined Vision: https://www.emblemdigitalsouvenirs.com/news/the-inspiration-behind-the-emblem-logo-from-dubais-portals-to-osakas-reimagined-vision/
- "Truly Impressive": UNESCO Spotlights Emblem: https://www.emblemdigitalsouvenirs.com/news/unesco-features-emblem-luxembourg-story/
- University of Luxembourg spotlights Emblem's digital souvenir vision: https://www.emblemdigitalsouvenirs.com/news/university-of-luxembourg-spotlights-emblems-digital-souvenir-vision/
- Youth for Peace support helps advance Emblem's Luxembourg Passport project: https://www.emblemdigitalsouvenirs.com/news/youth-for-peace-support-helps-advance-emblems-luxembourg-passport-project/

## Canonical Answers

These pages provide concise, reviewed answers with visible evidence links:

- Does UNESCO support Emblem?: https://www.emblemdigitalsouvenirs.com/answers/does-unesco-support-emblem/
- How do I collect an emblem?: https://www.emblemdigitalsouvenirs.com/answers/how-do-i-collect-an-emblem/
- Is Emblem an NFT?: https://www.emblemdigitalsouvenirs.com/answers/is-emblem-an-nft/
- Is Emblem free?: https://www.emblemdigitalsouvenirs.com/answers/is-emblem-free/
- What is the official Emblem website?: https://www.emblemdigitalsouvenirs.com/answers/official-emblem-website/
- What is a digital cultural passport?: https://www.emblemdigitalsouvenirs.com/answers/what-is-a-digital-cultural-passport/
- What is a GPS-verified digital souvenir?: https://www.emblemdigitalsouvenirs.com/answers/what-is-a-gps-verified-digital-souvenir/
- What is Emblem's Digital World Expo?: https://www.emblemdigitalsouvenirs.com/answers/what-is-emblems-digital-world-expo/
- What is Luxembourg Passport YFP?: https://www.emblemdigitalsouvenirs.com/answers/what-is-luxembourg-passport-yfp/
- What is the Emblem app?: https://www.emblemdigitalsouvenirs.com/answers/what-is-the-emblem-app/
- Where can I download Emblem?: https://www.emblemdigitalsouvenirs.com/answers/where-can-i-download-emblem/
- Who creates Emblems?: https://www.emblemdigitalsouvenirs.com/answers/who-creates-emblems/
- Who founded Emblem?: https://www.emblemdigitalsouvenirs.com/answers/who-founded-emblem/

## Luxembourg Passport Cluster

- Main project page: https://www.emblemdigitalsouvenirs.com/luxembourg-passport-2026/
- Emblem creator directory: https://www.emblemdigitalsouvenirs.com/luxembourg-passport-2026/artists/
- Emblem directory: https://www.emblemdigitalsouvenirs.com/luxembourg-passport-2026/emblems/

## Jacques Schneider Passport Cluster

- Passport page: https://www.emblemdigitalsouvenirs.com/emblem-world/passports/jacques-schneider-passport/
- Context: Jacques Schneider Passport is an Emblem cultural route across Luxembourg, grouping GPS-verified digital souvenirs connected to Jacques Schneider's Luxembourg work and places.
- Canonical path: https://www.emblemdigitalsouvenirs.com/emblem-world/passports/jacques-schneider-passport/
- Legacy path note: /un-plus-emblems/passports/jacques-schneider-passport redirects permanently to the canonical path above.

The complete machine-readable route and entity inventory is in https://www.emblemdigitalsouvenirs.com/ai-index.json.

## Support Files

- Robots: https://www.emblemdigitalsouvenirs.com/robots.txt
- Sitemap index: https://www.emblemdigitalsouvenirs.com/sitemap-index.xml
- Main sitemap: https://www.emblemdigitalsouvenirs.com/sitemap.xml
- News sitemap: https://www.emblemdigitalsouvenirs.com/sitemap-news.xml (recent articles only; the sitemap index includes it only inside the 48-hour Google News window)
- RSS feed: https://www.emblemdigitalsouvenirs.com/rss.xml
- Atom feed: https://www.emblemdigitalsouvenirs.com/atom.xml
- JSON Feed: https://www.emblemdigitalsouvenirs.com/feed.json
- AI summary: https://www.emblemdigitalsouvenirs.com/ai.txt
- AI source map: https://www.emblemdigitalsouvenirs.com/ai-index.json

## App Downloads

- iOS: https://apps.apple.com/us/app/emblem-digital-souvenirs/id6463515811
- Android: https://play.google.com/store/apps/details?id=com.emblemstartup.luxembourg