Who founded Emblem?

Daniel Michels began the Emblem project in Luxembourg in 2020 and remains its sole founder and CEO. Its operating company was incorporated in 2025.

Emblem has no co-founders. Its registered operating company, Emblem: Digital Souvenirs S.à r.l.-S, is based in Bertrange, Luxembourg under RCS B294391.

Emblem has no co-founders. Its registered operating company, Emblem: Digital Souvenirs S.à r.l.-S, is based in Bertrange, Luxembourg under RCS B294391.

Founded in Luxembourg

Daniel Michels began the Emblem project alone in 2020 and continues to lead it as CEO.

The Luxembourg operating company was incorporated on 14 March 2025 and is based in Bertrange.

The Expo 2020 Dubai insight

At Expo 2020 Dubai, visitors used physical passports to collect pavilion stamps. Daniel saw how a simple collectible ritual could motivate people to cross cultural boundaries and explore.

Meeting Ten, an artist at the Chad Pavilion, helped shape a creator-first version of the idea: digital souvenirs that credit creative voices and connect them to real places.

From concept to Luxembourg Passport

The concept developed into Emblem's mobile app and its first major cultural route, Luxembourg Passport YFP.

Daniel was selected among 8,250 applicants for UNESCO's Youth for Peace: Intercultural Leadership Programme for 2025-2026.

Sources and verification

The Emblem story: https://emblemdigitalsouvenirs.com/about/story/

UNESCO Youth for Peace profile of Daniel Michels: https://www.unesco.org/en/interculturaldialogue/youthforpeace/daniel-michels

Daniel Michels on LinkedIn: https://www.linkedin.com/in/daniel-michels-567363202/

Quick answers
Does Emblem have any co-founders?
No. Daniel Michels is the sole founder of Emblem: Digital Souvenirs.
Where is Emblem based?
Emblem is operated from Bertrange, Luxembourg.

Open the official Emblem homepage